Hi, Im
ADINDA NUR LATIFA PUTRI
Digital Advertising | Digital Marketing | SEO Content Writer
I’m a passionate Digital Advertiser with a proven track record of driving conversion-focused campaigns. In my current role as a supervisor, I manage a team of two Digital Ads Specialists while crafting high-impact advertising strategies on platforms like META, TikTok, and Google Ads.
With nearly 4 years of hands-on experience, I excel in A/B testing, ad optimization, and strategic budgeting, to achieve effective and efficient campaigns.
Where I’ve Work
as Digital Ads. Supervisor of Avoskin
» Jan 2023 – Present
as Digital Marketing Specialist
» Feb 2022 – Jan 2023
- Assembly digital marketing strategies using all necessary tools (e.g. website, emails, social media, and etc.)
- Research products, services, and current strategies to identify new opportunities
- Monitor & Optimize SEM, marketing, and sales performance metrics to forecast trends
- Develop strong project relationships through social media interaction for Digital Ads Planning
- Identify advertising needs and keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
- Plan and execute all digital acquisition activities for websites using ads platforms including SEM, social media, display advertising campaigns, etc.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROAS, and KPIs).
- Manage the digital advertising and optimize digital platforms of 13 projects, especially in big cities such as CitraLand Surabaya, Ciputra World Surabaya, CitraGran Cibubur, and CitraLand Gama City Medan, etc.
as SEO Content Writer (Intern)
» Dec 2021 – Feb 2022
- Wrote SEO-friendly article content for several projects from various industries, such as Prospeku (Property), OCBC, me.Nyala (OCBC’S Digital Bank), Bitocto (Cryptocurrency Investment), Jagoan Hosting, Ruang Mom, and Populix (Market Research Services)
- Researched the content material references from competitor/similar website.
- Crafted an article outline based on the result of the SEO Specialist’s keyword research for each article.
- Researched and chose the best image according to content needs.
- Added the internal link and anchor text for each content article.
- Checked and optimized the grammar, spelling, word count, keyword density, and plagiarism.
- In a week, completed 5 article outlines and 10 unique articles
as Digital Marketing Specialist (Part-time)
» Mar 2021 – Aug 2021
- Crafted social media content plan for specific events.
- Conducted market research and marketing plan/campaign.
- Created content for event marketing (soft-sell and hard-sell).
- Evaluated copy for ads, website, and landing pages.
as Social Media Marketing Specialist (Intern)
» Jan 2021 – Apr 2021
- As a leader of the Indonesia Team.
- Crafted monthly social media editorial plan
-Provided and analyzed the KPI, metrics, and insights. - Managed Indonesia’s Instagram account.
- Researched and wrote social media content material
Current Achievements
Leveraging my 4 years of digital marketing expertise, including 3 years in the beauty industry, I’ve achieved significant success and am ready to help you reach your goals!
Achieved a significant ROAS uplift from 4 to an average of 6.6 year-over-year.
Sustained a remarkable Ads Contribution growth trajectory, increasing from steady 25% to an astonishing 36% (average in Q1 2025)
Successfully lowered the cost per purchase from over Rp25,000 to under Rp20,000.
Tools and Technologies I Regularly Utilize
Stay in Touch
I'm always excited to explore new opportunities and collaborations. Let's connect and see how we can create something amazing together!